Brand Application
Wonder Sweets Rebrand
A project where I took a pre-existing company's current branding and gave the brand a new and refreshed look. I started with a brand and competitor audit to identify the necessary elements that needed to change from the original branding. From there, I created a mood board that depicted a bright and celebratory mood while remaining professional for the bakery world. Using the confetti elements, I developed the logomark based on the fluid and light nature of the material. The Confetti is used throughout the brand as a consistent element to tie everything together. The rounded sans serif emulated the confetti feel throughout the brand tying everything together.
BRANDING | TYPOGRAPHY | LOGO DESIGN | COLLATERAL
