Product Design
My Aesthetic Subscription Box
In this project, I created a brand aimed at inspiring artists to explore their creativity through the use of high-quality materials. The subscription-based model was designed to add an element of surprise to the user's creative journey while allowing them to experiment with various items and techniques. Inspired by the world of junk journaling, the brand's aesthetic design incorporates graphic elements reminiscent of sketching and doodling. The female figure in the logo symbolizes the user's creative journey and reflects the playful and experimental approach encouraged by the brand.
Inside each My Aesthetic box, subscribers find a carefully selected range of items, including unique papers, stickers, washi tapes, stamps, and stationery supplies, catering to a variety of creative projects such as scrapbooking, journaling, drawing, and painting. My Aesthetic is designed to inspire artists to embrace their creativity and experiment with new techniques and materials, with a focus on junk journaling and mixed media.
PACKAGING | HAND DRAWN | LOGO DESIGN | COLLATERAL
